It may be hard to believe that it’s been 40 years since 1968, but time flies when you’re collecting Hot Wheels® cars. Many of you have been wondering how we’re going to celebrate the 40th anniversary of the Hot Wheels® brand next year, so we thought we’d get a head start on the celebration right here and right now — and we want you to be a part of it!
 ’32 Ford Vicky |
 3-Window ’34 |
 ’40 Ford Coupe |
 ’68 Nova |
 ’55 Chevy Panel |
 ’56 Flashsider® |
 ’56 Ford Panel |
Later this year, we’ll be releasing a new line to commemorate 40 years of “the coolest metal cars in the world.” The line is aptly named Since ’68â„¢ and will consist of current tools, retooled favorites and brand new tools. (Yes, you read that right.)
 ’57 Chevy |
 ’63 Corvette |
 ’67 Camaro |
 ’69 Dodge Charger |
 ’67 Pontiac GTO |
 ’70 Plymouth Barracuda |
 ’70 Chevelle SS |
The Since ’68â„¢ line will feature four segment series, the first and largest of which is the Top 40 series. We knew we’d never get a consensus of the top 40 Hot Wheels® cars of all time — not even after 40 years of sometimes heated debate. (Everyone’s got their own favorites, right?) So we took it upon ourselves to choose the 40 cars.
 ’70 Plymouth Roadrunner |
 Baja Breaker® |
 Bone Shakerâ„¢ |
 A-OKâ„¢ |
 Custom Mustang |
 Dairy Delivery® |
 Fat Fendered ’40® |
After a few arguments, a couple of scuffles, and one painful instance of track lash, we settled on the 40 castings listed in the link below — and this is where you come in. Because of your knowledge, enthusiasm, and love for the brand, we want you to rank the Top 40 for us — from 1 to 40 (but just so you know, any ties will be decided by Mattel). You have until February 22 to do it, and then we’ll close the poll.
 Heavy Chevy |
 Hot Birdâ„¢ |
 ’70 Mustang Mach I |
 Blast Lane® |
 Purple Passion® |
 Rodger Dodger |
 Scorchin’ Scooter® |
Here’s the twist. We won’t reveal the results of the poll here. As the Top 40 cars come out at retail, you’ll be able to see which cars got which ranking. They’ll be numbered, “1 of 40,” “2 of 40,” and so on — thanks to you, the collectors.
You know these castings. You know what you like. You know what to do. Give us your opinion!
A little more about the Since ’68â„¢ line: The other three segment series will each consist of 10 cars, and each series will only be available at retail for a limited time. Look for a muscle car segment series to show up in the fall of this year, with the other two series appearing next year. We’ll give you a complete run-down on this exciting line later!
 Classic Nomad |
 Deora® |
 Go Kart |
 Neet Streeterâ„¢ |
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